Making Revenue Marketing a Reality

12th January 2017

8.45am coffee and pastry: 9am start - 10.30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
RG41 5HU
United Kingdom

+44 (0)118 977 2677

In marketing, we’ve never been very good at proving our worth. That needs to change.

We’re entering a new era of B2B marketing - one that integrates a broader suite of digital techniques and moves away from the short-term lead generation campaigns so prevalent in the industry in favour of longer term, more prospect or customer-centric programmes. When we engage accross the buyer journey and track the value of that engagement, we can start seeing the bottom line impact of marketing.

Savvy marketers are already re-engineering their lead-to-revenue process with the help of marketing automation and CRM systems. The utopia is (as Forrester puts it) to become an “architect of customer engagement across the entire customer life cycle.” They call it Lead to Revenue Marketing - and if you haven’t already started thinking in this way, then the time is now.

Join us for this breakfast discussion where we we’ll cover:

  • What is Lead to Revenue Marketing?
  • How can I start proving the value marketing delivers to the business?
  • What does an integrated, customer centric ecosystem look like?
  • How can I start tracking the “chain-reaction” to better optimise my campaigns?
  • What does Lead to Revenue Marketing look like in reality?


FREE to invited marketers only (breakfast included). Please fill in the form below to request an invitation to attend.