Our content marketing efforts aren’t working. Shockingly, just 30% of B2B marketers rate their organisations as “effective” at content marketing. (i)
Their customers aren’t too happy about it either: “86% of buyers say content is neither useful, relevant, nor aligned with needs of people in the buying decision” (ii). What’s more, 79% of IT pros don’t complete forms for fear of the inevitable sales call follow up. (iii)
Are we making it too difficult and convoluted for customers to engage with us?
Has the lustre of content marketing won off?
Join our practical EDGE Marketing Best Practice Breakfast, to discover the Seven Sins of content marketing – and how to avoid them:
(i) Content Marketing Institute’s 2016 Benchmarks
(ii) IDG Connect, 2016
FREE to invited marketers only. Please fill in the form below to request an invitation to attend.
Pastries and coffee provided.