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What’s Gone Wrong With Content Marketing?

17th November 2019

8.45am coffee and pastry:
9am start - 10am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom

+44 (0)118 977 2677

Why isn’t it working when we are trying so hard?

Our content marketing efforts aren’t working. Shockingly, just 30% of B2B marketers rate their organisations as “effective” at content marketing. (i)

Their customers aren’t too happy about it either: “86% of buyers say content is neither useful, relevant, nor aligned with needs of people in the buying decision” (ii). What’s more, 79% of IT pros don’t complete forms for fear of the inevitable sales call follow up. (iii)

Are we making it too difficult and convoluted for customers to engage with us?
Has the lustre of content marketing won off?

Discover the Seven Sins of content marketing

Join our practical EDGE Marketing Best Practice Breakfast, to discover the Seven Sins of content marketing – and how to avoid them:

  • Creating a gap - and failing to fill it
  • Teaching grandma to suck eggs
  • Playing hide and seek with valuable information
  • Selling to businesses, not people
  • Getting case studies wrong
  • Losing customers in the content maze
  • Putting up barriers to purchase

(i) Content Marketing Institute’s 2016 Benchmarks
(ii) IDG Connect, 2016
(iii) Spiceworks


Cost

FREE to invited marketers only. Please fill in the form below to request an invitation to attend.
Pastries and coffee provided.

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