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400% uplift in awareness

The ask

There are wet shaves. There are dry shaves. But not enough affluent shoppers knew that Panasonic does them both. Panasonic asked us to change perceptions with a unique PoS in the male grooming department at Selfridges. So we set out to give Panasonic’s grooming products a new sense of style.

The answer

A cascading water wall display stopped shoppers in their tracks and gave a stunning backdrop to Panasonic’s shaver range.

Meanwhile, customers used an iPad to see the range as they viewed new video content and seasonal price promotions. It made it tricky to resist making impulse purchases.

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