Fujitsu Storage Adventures

Delivered 76:1 ROI

The ask

Fujitsu wasn’t known for its storage. We wanted to change that. But how to make it stand out in the busy IT storage space? And, if we were to come up with a campaign that challenged the norm – what was the norm? We decided to find out.

The answer

Senior IT people were fed up with storage companies making life stressful. So we showed them things don’t have to be that way, with a campaign that told a single truth. With Fujitsu, there are no more storage adventures.

The results

Our creative campaign:

  • created a 76:1 return on marketing investment
  • told an engaging story
  • raised awareness of Fujitsu in the storage market

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