Not many people will hop off early for National Frog Jumping Day. But there are plenty of other times absence can hit UK companies. ADP and Kronos wanted to prove that there weren’t any flies on their time and labour management. So they looked for something with stand out. And with a touch of humour.
We created a direct mail piece that people wouldn’t forget in a hurry; a tongue-in-cheek HR calendar. It identified the kind of holidays people might want to take. Some, people knew already (Good Friday). Others, were the truly bizarre (International Sloth Day, anyone?). Dates and excuses that only the truly desperate might try to get away with.
The quirky DM: