vShape your servers

Delivering £1m in sales on a tight budget

The ask

Fujitsu had a brand-new product to show its prospects and partners: vShape. The perfect solution for IT folk who needed virtualisation and consolidation. But other companies could say the same.

We needed to convince customers that vShape was the product they needed. There was just one snag – a limited budget to make it happen.

The answer

We created digital content that was easy to follow. And that we could use across different audiences. Because our content was crystal clear, there was less demand for extra collateral that could swallow up budget – and more inclination to act.

The results

The campaign ended up with:

  • almost £1 million in closed sales
  • £4.5 million in sales pipeline
  • a Marketing Excellence Award from NetApp

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