Fujitsu had a brand-new product to show its prospects and partners: vShape. The perfect solution for IT folk who needed virtualisation and consolidation. But other companies could say the same.
We needed to convince customers that vShape was the product they needed. There was just one snag – a limited budget to make it happen.
We created digital content that was easy to follow. And that we could use across different audiences. Because our content was crystal clear, there was less demand for extra collateral that could swallow up budget – and more inclination to act.
The campaign ended up with: