Solving the mystery of delivering great customer service

The ask

Microsoft wanted to prove that a great customer experience can give you an edge over the competition. Easier said than done. What would give it an edge and drive demand for its online CRM platform – Microsoft Dynamics? We chose to mash up pop art and pulp fiction.

The answer

We sent key prospects “The case of the mysterious shopper”. It was a pop art meets murder mystery that created opportunities for the sales team to meet prospects. These personalised whodunnit “books” revealed the why, the what and the how of better customer service.

The results

Our high-impact DM:

  • opened doors for the sales team
  • generated a large number of opportunities with a busy audience
  • created a 17:1 return on investment
  • showed the client what DM could really do

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