Doing business lying down

“DG came back with a stunning concept of a sleep pod. We have now brought it to life, used it at three trade shows, and plan to use it internationally.” Sunny Kuok, Retail Experience Manager, Simba

The ask

A single piece of thread in 1979 led Simba to develop the world’s best mattress. And when the innovative sleep manufacturer wanted us to turn our hand to what could catch the eye at trade shows, we picked up the thread.

The answer

Simba was a relatively new client to us. On projects as diverse as bus livery in Romania and retail point of sale in the UK. And that meant we knew enough about its product and its audience not to be caught napping.

For trade shows, we created a sleep pod with a built in immersive experience. Huge TVs, video games and all the comfort of Simba’s products meant you might never want to leave it. The biggest challenge: resisting the temptation to drift off.

The results

  • generated high levels of interest
  • rolled out at five other events
  • client reviewing potential for alternative versions for retailers

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